Quest for the Droid Crowds: Not So Epic
Here's my take on why the iPhone does not have to worry about competition.
Timing is everything, and Droid is a little too late to the party. All the early adopters have already adopted. Apple successfully crossed the chasm with the bulk of the smart phone visionaries and technology enthusiasts with the 1G, 3G, and 3GS. The only ones left behind were the ones too cheap to switch to AT&T. Furthermore, the incentives of 2 year plans and purchased apps and services will guard any early adopters from straying. All Apple has to do now is lower the barriers of adoption for the majority and iPhone will own the market for several more years. Apple can do this by 1) lowering the price and 2) making the product more available. Verizon anyone?
An interesting first hand account of the failed Droid launch. The loser-dom is palpable.
And links explaining Geoffrey Moore's and Everett Roger's influential theories.
